Posts Tagged ‘Commercials’
Let the Music Do the Selling — Popular Songs and Lyrics in TV Commercials
November 23rd, 2009 | 
Author: There was a time when music and lyrics, called jingles, would be specifically written for products advertised on TV. Although there are still advertisers who hire songwriters to write specific music and lyrics for their particular product, many have switched to licensing popular songs to use in their TV ads. This is because many people are already familiar with the music and lyrics of these songs, so an instant, pleasant association is created with the products being advertised. These are a few of those songs.
“Rock and Roll” – by Led Zeppelin
Commercial: Cadillac
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Popular Music Used in Commercials
Popular Music Used In Commercials
Stop The Insanity-Hire Someone To Write A Jingle!
Many years ago, in a far away place and time, companies wishing to promote their wares on television would hire songwriters to develop advertising jingles to promote whatever they were selling. But recently, in my mind, some companies have crossed the proverbial line, so to speak, by using classic Beatles’ music to pitch their products.